India has grown significantly over the last decade and according to its government, the country’s population is predicted to reach 1.4 billion in 2030, surpassing that of China. Our latest Cartus Emerging Market Watch on India discusses the key challenges that are helpful for international assignees relocating to India.
Housing in India
India has a landlord-driven market where demand exceeds supply. As a result, Cartus recommends that once an assignee finds a property they like, they act as quickly as possible. The highest rent offered usually secures the preferred home. In big cities like Mumbai and Bangalore, housing options are restricted to apartments only.
Traffic in most major cities in India moves slowly. Road traffic congestion is common due to the increasing number of vehicles on the road. In addition, lane discipline and pedestrians walking between vehicles add to recurring traffic jams and accidents. It is recommended that expatriates do not drive in India, as the traffic conditions may be highly unfamiliar to many. Most companies typically provide their assignees with a car and driver for the duration of the assignment.
India is home to a number of well-acclaimed international schools, but it is essential to apply early, as places are limited and long waiting lists are common. Schools in India will only co-ordinate with parents and do not liaise with any third party, even if it’s a relative of the family.
Conducting Business in India
There are 18 official languages in India and more than 1,500 dialects, so approaching India as a single culture is a mistake that needs to be avoided to ensure your success in this important emerging market. The number-one rule for working effectively in India is the importance of building relationships. Another key cultural factor when doing business is the importance of ‘high context’ communication. It is important to pay close attention to what is being said and also what is not being said; reading between the lines and listening for hidden messages. Relationships drive business in India, so taking the time to invest in long-term business relationships is a win-win for everyone.
For a detailed review on relocating to India, read our India Market Watch, watch our On the Ground video in India, and view our Resource Page and On the Ground video series for additional information on moving to other Emerging Market locations. You can also contact a Cartus representative by emailing firstname.lastname@example.org for any questions related to relocation and India.