November 12, 2014

Cartus Industry Profile Reports: Consumer Goods

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Cartus Industry Profile Reports: Consumer Goods

Cartus Industry Profiles present snapshots of the different ways in which individual industries approach key issues related to the handling of their relocation programs, based on data compiled for the Cartus 2014 Global Mobility Policy & Practices survey.

This profile provides a summary of responses from individuals in the Consumer Goods industry and compares them to overall survey responses.

Consumer Goods Sector Growing in Emerging Markets
New emerging markets are beckoning Consumer Goods companies, with many expanding rapidly beyond their traditional bases. Investments in R&D, marketing and sales, procurement, manufacturing, and distribution are common as the industry attempts to capitalize on a dramatic new group of middle class, emerging market consumers. By some estimates, there are expected to be more than one billion new consumers spending between $10 and $100 per day by 2020. Along with other shifts in demographics, such as an aging population, the increased importance of emerging markets has relevance to how and where companies are sending their employees.

Mobility Activity in Consumer Goods
The consumer goods industry’s top reason for increased mobility activity was emphatically “overall company growth strategy,” cited by 81% of consumer goods respondents versus 74% of overall respondents. Far behind this number was the second-most cited reason for increased activity: talent not available locally, cited by 43% of respondents.

Meeting Assignees’ Need for Flexibility
Three-quarters of all respondents to the 2014 Global Mobility Policy & Practices survey indicated that they are seeing a greater demand from assignees for flexibility in their mobility program.

By far the most frequent approach used by Consumer Goods companies are tiered mobility programs, which are used significantly more in the Consumer Goods industry than in all other industries (61% versus 39%). Tiered programs can deliver significant advantages by generating cost efficiencies due to their ability to target benefits to appropriate functional or employee levels.

On the other hand, Consumer Goods companies were much less likely to use ad hoc solutions when compared with overall respondents (28% versus 41%), indicating the maturity of Consumer Goods’ programs.

For our full Consumer Goods sector report, or to obtain a profile for a specific industry sector, please visit Research and Trends on, contact your Cartus representative, or email

In addition to Consumer Goods, Cartus also offers reporting on the following industries:

•  Finance
•  Oil & Gas
•  Manufacturing/Construction
•  Pharma
•  Raw Materials
•  Service/Media
•  Technology

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Posted By

Cindy Madden

About Cindy

Cindy Madden is Director of the Cartus Consulting Solutions practice, which supports clients and prospects in the areas of Global Policy and Program Design, Group Moves, Destination Location Research, and the development of customized mobility websites. Cindy has more than 25 years’ experience in the relocation industry in a variety of roles, including account management and sales.

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