December 11, 2018

Worldwide ERC Innovation Spotlight: Predictive Analytics-Digging Deep to Reach New Heights

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Dec

11

Worldwide ERC Innovation Spotlight: Predictive Analytics-Digging Deep to Reach New Heights

Posted by: Jennifer McCarthy, Vice President, Global Marketing

Curious about how predictive analytics and deeper insights can improve your business? Cartus is pleased to once again work with Worldwide ERC® to promote the latest trends and hot topics in the relocation landscape in their Innovation Spotlight feature. Greg Bonnette, VP of Strategy & Innovation at Ironside, Cartus’ partner in pioneering predictive analytics in the relocation industry, recently authored an article for Worldwide ERC’s website on how predictive analytics has evolved, The Power of Predictive Analytics and Its Value to Your Mobility Program.

From 16th century Italian founding father of probability Gerolamo Cardona’s studies on the concepts of mathematical probability, to how we are using it to shape global mobility, the evolution of predictive analytics is fueled by the massive amounts of data available today. Greg gives examples of just how far predictive analytics has come from the days of using a relatively limited amount of data, to today, where Cartus has data from millions of moves to help employees enhance their personal relocation journeys.

Additional Resources

Cartus recently presented a webinar, hosted by Worldwide ERC®, where we explored the important aspects of advanced analytics, its potential for predicting the components and outcome of your transferees’ experience, and how it can help shape your relocation policies in the future. If you didn’t get a chance to attend, please take the opportunity to listen to a playback of the webinar and view the presentation for some real-life examples of use cases that demonstrate how predictive analytics can help corporations develop competitive relocation programs. Also, for more information on how Cartus is looking to use predictive analytics to improve the relocation journey for our clients and their transferring employees, read our blog post, Introducing Cartus’ Leading Edge Analytics Practice: LEAP.

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Jennifer McCarthy

About Jennifer

Jennifer joined Cartus in 2017 with over 20 years of experience as a dynamic, creative marketing leader, developing integrated marketing campaigns and brand programs. Under her leadership, Cartus executes programs that showcase the company’s unique strengths and value proposition in the market.

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